The Mediterranean Sustainable Tourism Convention 2019, will open its works on June 5th, 2019, with a welcome speech of Mr. Joan Josep Malràs, President of Arco Latino, lead partner of the BleuTourMed project (BTM); followed by Ms. Maria Abellanet, CEO and General Manager of Group CETT, one of the co-organizers of the event; Ms. Lydwine Lafontaine, Project Officer Governance and Strategies of the Interreg MED Programme’s Joint Secretariat; Mr. Marc Castells, President of the Barcelona Provincial Council and Ms. Àngels Chacón, Minister of Business and Knowledge, at the Generalitat de Catalunya. Then, Mr. Roberto Grassi, Coordinator of the BleuTourMed project, will briefly make an overview of the achievements of the MED Sustainable Tourism Community together with Ms. Dora Papatheochari and Mr. Spyros Niavis, researchers at Panteion University and Ms. Nelly Bourlion, Programme officer at UNEP/MAP, Plan Bleu, all partners of the BTM project.
The conference’s first day will feature a keynote speech by Mr. Xavier Font Aulet, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK with the speech “The importance of sustainable tourism policies and actions based on evidence”.
Ms. Ivana Miño, a well-known Spanish actress engaged in the promotion of sustainable tourism will be the mistress of ceremonies and will guide the participants through the dense agenda of contributions and interactions between attendees and speakers, possible also via the mobile app.
A panel discussion will be dedicated to “Shaping sustainable tourism policies: views from the supranational level” to evaluate what international organisations, most notably at European level, could and should do to promote the sustainability of tourism in the Mediterranean, where almost 300 million visitors generate 11% of the regional GDP. This issue will be tackled by Mr. Octavi Bono, Director of the Generalitat de Catalunya – currently holding the NECSTouR Presidency; Mr. Adam Bodor, Director of Eurovelo and Advocacy at the European Cyclists Federation and Vice-chair of Tourism Manifesto; Mr. Milosz Momot, Deputy Head of Unit Tourism, Emerging and Creative Industries at the European Commission; and Mr. Marcello Scalisi, Director of UNIMED – Mediterranean Universities Union.
A second panel discussion will be dedicated to “The implementation of sustainable tourism policies at territorial level” where speakers will address strategies and challenges faced by national and sub-national administrations to implement sustainable tourism policies. The panel discussion will feature the contributions of Mr. Francesc Vila i Albet, General Manager of Tourism Department at theBarcelona Provincial Council; Ms. Manuela Bigi, Manager at the Economic promotion and Tourism department of the Tuscany Region and PANORAMED tourism expert; Ms. Magali Ferrand, Deputy director to Tourism and Thermal-tourism at the Région Occitanie and PANORAMED tourism expert, Ms. Blanca Belošević, Head of Department for International Cooperation at the Ministry of Tourism of Croatia and PANORAMED tourism expert and Ms. Elia Apostolopoulou, Head of the Department for Monitoring EU Projects at the Ministry of Tourism of Greece and PANORAMED tourism expert.
The Mediterranean Sustainable Tourism Convention 2019 will foster a sound debate on key topics to promote sustainable tourism by providing a platform to showcase solutions developed by the MED Sustainable Tourism Community, an Interreg MED Programme initiative. The Convention will gather more than 70 speakers and 200 representatives at European, national, regional and local levels of the tourism sector from private and public entities and higher education institutions.
The Convention will be structured around one day and a half of panel discussions, thematic round tables and parallel workshops organised by the projects of the MED Sustainable Tourism Community. In the final day participants will have the opportunity to experience what sustainable tourism means in Barcelona and it surrounding territory in four site visits. Besides, some territorial projects are organising side events of the Mediterranean Sustainable Tourism Convention 2019 such as: DestiMED project will organise an open workshop and demonstration of the project achievements, presenting several tools implemented during the project cycle; CO-EVOLVE project will feature a dissemination event on “Promoting the co-evolution of human activities and natural systems in MED touristic coastal areas”; finally MITOMED+ project will animate a policy learning seminar.
In a dedicated exhibition area of the Convention, the 18 territorial cooperation projects of the MED Sustainable Tourism Community will showcase their results and pilot actions in 12 northern Mediterranean countries involving almost 200 organisations.
The Convention is organised by the Barcelona Provincial Council and the BleuTourMed project in partnership with CETT – UB (School of Tourism, Hospitality and Gastronomy of the University of Barcelona) and the Hotel Alimara. HostelTours and SmartTravel News are media partners of the Convention.
To discover more on the Mediterranean Sustainable Tourism Convention 2019:
Visit the dedicated website here.
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LinkedIN: Interreg MED Sustainable Tourism